---
title: "Connecting products to e-commerce system | Customer's Canvas Hub"
canonical: "https://customerscanvas.com/docs/hub/admin-guide/pim/connections/"
---

# Connecting products to e-commerce system

> The last step in creating a PIM product is defining its connection to your storefront product. Follow these steps:

1. Click the **Connections** tab and then click **Add Connection**.

   ![The Connections tab.](./images/pim-connections.png)

2. In the popup window, click **Storefront** and select your desired integration. If no e-commerce integrations exist yet, consult the [Integrations](https://customerscanvas.com/docs/hub/admin-guide/settings/integrations.md) guide to set up integration settings.

   ![Adding a product connection.](./images/pim-add-connection.png)

3. Next, click **Storefront Product**, pick a product from the drop-down list, and click **Select**.

   ![Selecting Storefront Product.](./images/pim-add-connection-product.png)

:::note
Selecting a storefront product that's already connected to another PIM product will replace the current connection with the newly selected one.
:::