Product link

A product link is a tailored offering within PIM that inherits an existing product and narrows its available choices or changes its defaults.

For example, a Business cards product can offer several paper types. A Premium business cards product link reuses that product's templates and mockups while limiting the paper option to premium stocks. It remains based on the original product rather than maintaining a separate copy.

The product link defines the offering inside PIM. A product reference connects an item sold in an external online store to its matching PIM offering. Both concepts can therefore be used together.