Thoughts after PRINT17

Our team at Aurgima worked very hard during the last six months leading up to PRINT17 to make it a successful event. And it paid off very well! While exhibiting at the show, we had a great opportunity to see what’s happening on the ground level of the US print market, as well as make a lot of new promising connections with prospects and key players in the industry. I would like to extend my personal thanks to all customers and visitors who stopped by our booth, as well as our wonderful team who worked nonstop to make the show a huge success.

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Improving Customer Experience for Personalized Products

Every year, new technology surprises us with many innovations that would have been straight out of a sci-fi movie a few decades ago. Despite all our progress, scientists still haven’t managed to figure out the whole time travel thing. For now, the old-fashioned photograph remains the next best thing. Each photo is a fragment of a moment in time that helps us revisit our favorite memories. While the same technological advances now enable us to carry thousands of photos in our pockets today, the special significance of photos prevents many of us from digitizing completely. One only needs to look at how popular photo products are in the printing industry to confirm that, sometimes, it’s just nice to hold a photograph.

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How to Get Repeat B2B Customers with Online Printing

B2C clients can be unpredictable in their buying patterns while B2B clients can bring a shop reliably repetitive business. However, bringing these repeat business customers on board is not as easy as securing the average one-off job. When companies order print products – whether it’s business cards for a consultant, booklets for a real estate company, or flyers for a landscaping business – they are not just paying for a piece of paper with ink on it. They are also paying for the good impression that they hope to give to their prospects and clients. A company’s image is one of their most valuable assets, and they will only provide a printer with that reliable repeat business if the printer can present that image effectively.

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Under the hood of Customer’s Canvas implementation

When thinking about a web-to-print solution, many visualize a nice-looking online storefront designed for ordering print products. From the outside looking in, it appears as simple as Amazon - you just go to the site, pick a product, personalize its design or create it from scratch, and then add it to the shopping cart. From a technical standpoint, however, it’s much more sophisticated than it looks on the outside...

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Do You Need Customer’s Canvas?

There is a wide range of benefits for printers of any size when implementing web-to-print, yet some may be apprehensive about the possible technical challenges involved. A key element that must work well for any web-to-print solution is the online editor.

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