Case study: How Makro Transformed Its Voucher Services

17 December 2024
Case study: How Makro Transformed Its Voucher Services
Learn how Makro Kerstpakketten leveraged customized web-to-print technology to achieve faster and smarter order fulfillment.

Makro Kerstpakketten, a Dutch division of Metro AG, specializes in selling Christmas gift sets to businesses. As part of their holiday offerings, Makro creates personalized gift certificates or vouchers that companies send to employees. 

Managing the creation and distribution of these customized vouchers for businesses with hundreds of employees was a daunting task. Makro needed a solution that would simplify the process, reduce errors, and ensure timely delivery.

Example of vouchers for personalization
Example of vouchers for personalization

The custom solution from Customer’s Canvas enabled Makro to fully automate order fulfillment, minimizing human errors and saving time through automated personalization. This enhanced productivity and facilitated seamless collaboration across departments, making order tracking more efficient and streamlined.

Read the full story

Boost your business with web-to-print