E-commerce continues to boom worldwide, spurred on by the pandemic. According to Statista, 75% of people shop online at least once a month. The rapid rise of e-commerce is driving consumer demand for online and personalized purchases. Even when things return to normal, there is no indication that this trend will flatten. These circumstances, together with growing competition, are prompting many printers to join the party and start selling online. This is no easy task, however, especially if one wants to sell personalized printed and promotional products. In this blog post, we will define the initial steps that one should take to choose the right e-commerce platform.
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- 29 December 2020
- customer's canvas
- Dmitry
2020 will go down in history as one of the toughest years on record for the world economy. The COVID-19 pandemic has demonstrated that an online presence should be an integral part of business strategies for those companies that want to survive and thrive next year. It has been an arduous but productive year for the Customer’s Canvas team. As always, we have been hard at work throughout the year to improve our product and make your experience with Customer’s Canvas as smooth as possible. As we finally shut the door on 2020, we want to thank everyone who has worked with Customer’s Canvas this year, shine a light on the achievements of the year, and share our future plans.
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- 17 November 2020
- customer's canvas
- Dmitry
When we shop around for a new computer, it can be difficult to determine the differences between products at first sight, especially when it comes to attributes like how much hard drive space you need or what kind of processor is best suited for your purposes. Choosing a web-to-print solution is even trickier. You must take into account the type of customer you want to target, the products you want to sell, e-commerce integration, and many other factors. To make this task easier, we have prepared a checklist of 10 main steps for choosing the optimal web-to-print solution that adds personalization features to the ordering process.
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- 03 November 2020
- customer's canvas
- Andrew
The T-shirt printing business has secured a strong position in e-commerce and continues to grow. We have some good news for everyone who is working in this area and wants to make it easier for their customers to create T-shirt designs online. In our newly published online demos, we showcase how your customers can use different technologies available in the Customer’s Canvas online editor to personalize T-shirt designs. Let’s try on some of these features!
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- 29 October 2020
- customer's canvas
- Dmitry
Web-to-print technology solves various tasks, from ordering a mug as a birthday gift to managing marketing materials for big companies with large branch networks. Some users are able to create a professional-looking design while others may need help. Templates serve as a reliable assistant in giving customers a hand. Predesigned templates help simplify the process of creating designs and enable end-users to order products that look professional. In addition to templates, it’s important to restrict the freedom to manipulate design elements in order to achieve a high-quality output. We will use this blog post to highlight different examples of effective use of such restrictions for B2C (business-to-customer) and B2B (business-to-business) audiences.
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