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Customer's Canvas Blog — customer's canvas

Meet the new Customer’s Canvas: the complete toolset for rapid integration, easy asset management, and a true WYSIWYG design experience

Meet the new Customer’s Canvas: the complete toolset for rapid integration, easy asset management, and a true WYSIWYG design experience

From the very beginning, we built Customer’s Canvas with the goal to deliver the most powerful product personalization capabilities in the industry. We’ve received a lot of useful feedback from our clients after a few years on the market that has given us a better understanding of their needs going forward. Now, we are excited to respond to this feedback by releasing the next major step in the evolution of Customer’s Canvas, Version 6.0.

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Introducing the brand-new Template Editor: create and set up web-to-print templates with ease

Introducing the brand-new Template Editor: create and set up web-to-print templates with ease

Web-to-print templates are an essential component for online print product personalization. One might only think of templates as appealing designs, but that’s just the tip of the iceberg. The process of creating and configuring templates is more complex and requires design skills as well as setting up the behavior of individual elements. The challenge grows if you have a truly massive database of several hundred or even thousands of templates. We’re thrilled to present our brand-new built-in Template Editor, which was been tailored to simplify the process of creating and configuring web-to-print templates.

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Demo storefront on Shopify: Put yourself in your customers’ shoes

Demo storefront on Shopify: Put yourself in your customers’ shoes

Imagining how your customers will feel as they click through the order process in your storefront can provide valuable insight, but it’s not nearly as immersive as doing it yourself. You should always experience the order process in the shoes of your shoppers before opening it up to them. We’ve launched a demo storefront on Shopify so we can give you the chance to take on the role of a print customer moving through each step: selecting a product, personalizing it, and finally clicking the buy button.

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Choosing the right e-commerce platform for web-to-print

Choosing the right e-commerce platform for web-to-print

E-commerce continues to boom worldwide, spurred on by the pandemic. According to Statista, 75% of people shop online at least once a month. The rapid rise of e-commerce is driving consumer demand for online and personalized purchases. Even when things return to normal, there is no indication that this trend will flatten. These circumstances, together with growing competition, are prompting many printers to join the party and start selling online. This is no easy task, however, especially if one wants to sell personalized printed and promotional products. In this blog post, we will define the initial steps that one should take to choose the right e-commerce platform.

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Year in review: 2020

Year in review: 2020

2020 will go down in history as one of the toughest years on record for the world economy. The COVID-19 pandemic has demonstrated that an online presence should be an integral part of business strategies for those companies that want to survive and thrive next year. It has been an arduous but productive year for the Customer’s Canvas team. As always, we have been hard at work throughout the year to improve our product and make your experience with Customer’s Canvas as smooth as possible. As we finally shut the door on 2020, we want to thank everyone who has worked with Customer’s Canvas this year, shine a light on the achievements of the year, and share our future plans.

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