Make Direct Mail Easy for Your Clients
Empower your customers to personalize, preview, and approve mail pieces online, while you get ready-to-print files automatically validated for production.
.gif)
What Slows Down Direct Mail Workflows
Printers and agencies struggle to keep personalized mail profitable when every campaign brings new data sets and artwork variations.
Fragmented data
Mailing lists and artwork rarely live in the same workflow.
Manual setup
Variable data and layouts require constant designer or prepress input.
Approval delays
Clients review endless proofs for minor changes.
Brand drift
Reused templates often lose logo and layout consistency over time.
Short runs, high expectations
Frequent updates and localized versions eat into margins.
Disconnected systems
CRMs, storefronts, and print queues aren’t talking to each other.
Enable Personalized Direct Mail at Scale
Clients personalize postcards, letters, or self-mailers online using data-driven templates and approve instantly — your team receives press-ready PDFs without manual prep.
How It Works
From configuration to fulfillment, everything happens in one connected platform.
Configure
Define mail products, layouts, and personalization rules. Import your house templates or start from Adobe files.
Connect
Integrate the workflow into storefronts or marketing portals where your clients already submit campaigns.
Design & Validate
Let users personalize layouts with data from CRMs or spreadsheets and confirm proofs instantly.
Get Print-Ready Files
Automatically generate PDFs with bleeds, barcodes, indicia, and mailing metadata.
Fulfill
Send artwork and data directly to your production or mailing system through APIs or webhooks.
Capabilities to Power Direct mail Workflows
.gif)
Online editor
Let clients personalize postcards, flyers, and letters using easy-to-edit templates that lock logos, fonts, and brand colors for brand consistency.
.gif)
Variable Data Printing (VDP)
Automatically merge names, addresses, or promo codes to create personalized versions for every recipient.
.gif)
Adobe Template Support
Import InDesign or Photoshop files, define editable zones, and reuse existing designs in your campaigns.
Instant Proofs
Enable real-time visual validation so clients can approve artwork instantly and minimize back-and-forth.
Scalable Rendering Engine
Generate thousands of personalized mail pieces in parallel without slowing down production.
.gif)
Integrations
Connect CRMs, storefronts, MIS, or ERP systems to sync data and streamline the entire workflow.
With Customer’s Canvas, you can...
Accelerate approvals
Shorten approval and prepress cycles for direct mail jobs.
Automate personalization
Merge personalization data automatically — no manual designer work.
Maintain compliance
Ensure every mail piece meets brand and postal standards.
Speed up proofing
Eliminate proofing bottlenecks with instant client validation.
Scale efficiently
Scale personalized campaigns without extra prepress staff.
Build client loyalty
Strengthen relationships with enterprise or agency clients through branded portals.
Use Cases
For Print Providers
Deliver data-driven campaigns faster. Connect storefronts to a platform where clients design and approve mail pieces online, while your team receives press-ready artwork automatically.
For Marketing Agencies
Offer end-to-end direct mail fulfillment. Import CRM data, automate personalization, and control brand assets across multiple clients and markets.
For In-Plant or Corporate Teams
Maintain brand control. Enable regional teams to localize offers while enforcing compliance and visual standards.
Connect Customer’s Canvas to...
CRMs
HubSpot, Salesforce, Zoho.
eCommerce & Portals
Shopify, WooCommerce, custom B2B portals.
Production systems
MIS/ERP, postal sorting, or fulfillment platforms.
FAQ
Answers to common questions about integrating direct mail workflows.
Postcards, letters, folded self-mailers, and inserts — all can be personalized and validated online in a single automated workflow.
Customer’s Canvas imports recipient data from spreadsheets or CRM systems, merges it with templates, and generates individualized mail pieces automatically.
Preflight automation checks placement of address blocks, indicia, and barcodes to ensure every file meets USPS and international mailing requirements.
Yes. Import InDesign or Photoshop layouts and define editable zones for variable data — no need to rebuild designs from scratch.
Yes. Dynamic previews show how personalization and data merge look in real time, ensuring accuracy before print.
Absolutely. Sync with Salesforce, HubSpot, or other tools to pull mailing lists and campaign data automatically.
No problem. The scalable rendering engine processes thousands of personalized outputs simultaneously, ready for batching and printing.
Yes. Clients review a representative proof or sample set before launch. The system locks artwork once approval is confirmed.
Automation merges data, checks artwork, and generates PDFs without human intervention, freeing prepress teams for high-value tasks.
Turn Direct Mail into a Modern, Automated Channel
See how Customer’s Canvas can streamline your next campaign — from data merge to press-ready output.
