PRINT19 Impressions

Our team has just returned from an exciting 3 days at the PRINT19 trade show in Chicago where we talked to our existing customers, met new prospects, and discussed the latest trends in the printing industry with key players in the market.

We would like to thank the Association for Print Technologies for bringing together thousands of attendees and exhibitors at a brilliantly organized event.

Last year, we found that our booth was sometimes unable to accommodate all the attendees that were interested in our software. We avoided such problems this year by setting up a bigger booth and reinforcing our team to prepare for bigger crowds. This helped us to have better quality conversations with those who stopped at our booth to learn more.

This year’s attendees mostly represented printing companies and marketing agencies. We noticed an increasing number of direct mail service providers that were interested in web-to-print technologies, which indicated that a major shift is occurring in the direct mail market. We also identified real estate companies as a segment that had a lot of interest in print product personalization.

The key feature that sparked the most interest among our booth visitors this year was Customer’s Canvas Back Office. We received valuable feedback from our visitors and confirmed a high demand for the feature from both existing and potential customers.

Our new preflight add-on was another enticing feature that garnered a lot of attention from printers who want to save time during the preflighting process. After these successful demonstrations, we hope that this technology will soon be saving our clients many working hours while helping them to receive online orders more conveniently.

Events like PRINT19 are always a breath of fresh air. It’s the perfect environment to discover new ideas and make new connections in the industry. We want to thank everyone who stopped by our booth and provided us with further inspiration to continue building a better Customer’s Canvas.

Next year will be packed with even more events in both the US and all over the world, so stay tuned and we’ll see you there!