The whole idea behind web-to-print systems is to give end-users the opportunity to create and order their own products online. If you are building a web-to-print website, you may know that interactive designing functionality is not the easiest thing to develop. It involves non-trivial front-end designers and sophisticated image processing on the back-end. You have to manage templates, generate previews, work with fonts, convert RGB colors to CMYK, etc.
This is where Customer's Canvas comes into the game.
It allows you focusing on the things you know the best - how to optimize the workflow fitting into your business requirements, how to yield decent conversion rates for your marketing campaigns, etc. No need to dive into the image processing problems. We give you technology which will be a part of your workflow accelerating your go to market.
Customer's Canvas is not a complete web-to-print system. It is a print product personalization tool which can be embedded into any web application - your favorite e-commerce system, CMS, website, or an internal web-based system.
Normally, you implement Customer's Canvas into the ecommerce system as one of the steps of the ordering workflow. However, our technology is more than that and can be used anywhere else—for designing templates, variable data printing, pre-flight checks, etc.
Simple and advanced modes
Works on tablets and desktops
Images from everywhere
Uploads, social sites, shared pics
Cropping tool, image adjustments
Plain and rich text, multiline
PostScript, TTF, OpenType, WOFF
Double-sided and multipage
Undo/redo, load and save designs
Safety lines, grids, alignment, layers
Barcodes, QR codes
When a user finishes personalizing a print product design, you may want to get a print-ready hi-res result file. Also, sometimes you may want to get a proof image before a customer proceeds with a checkout.
Customer's Canvas can render designs in various formats - PDF, JPEG, TIFF, and PNG. You can configure resolution and color space (RGB, CMYK). Whenever possible, PDF files contain vector data, therefore when you print it, the result is crisp and nice-looking.
It can handle even very large sizes. Smart caching technology allows optimizing your server load and generating an image on demand.
A proof image may be just a low-res copy of the result file or it may be applied to an image depicting the product - t-shirt, mug, book cover, bundle of cards. Even 3D previews are supported!