The idea: Add a simple web-to-print tool to their website
Printivo sells printing products online and helps print-on-demand companies promote and print marketing and business materials. Printivo had an idea to provide brands and print buyers with a simple way to order template-based business cards, brochures, calendars, and many other products.
When we started building our business, we envisioned a seamless way to create templates aimed at small business owners who found it difficult to design templates from scratch
About the Company
Printivo is a printing company that provides quality print services across Africa. Printivo aims to help African businesses print marketing and business materials with ease.
The challenge: The company tried to build its web-to-print solution in-house
Printivo initially wanted to build a web-to-print solution with its own resources. Developing a web-to-print solution from scratch requires a lot of investment and technical assets. Sometimes it’s better to find a proven turnkey web-to-print solution and adapt it to the company’s goals.
Initially, we wanted to create our web-to-print solution, but we knew it would be difficult. So, we started looking for solutions on the Internet and spoke to other print platforms
Printivo boiled its search down to price, available options, smooth integration, and ease of use for the company and its customers. With these factors in mind, their team ended its search at Customer’s Canvas.
The solution: Template-based editors for ordering print products
All print buyers differ in their goals and abilities. Some already have a print-ready file created with Photoshop or another editor, while others need help with designing. Printivo considered all types of customers and built a convenient ordering system to serve everyone.
- Upload their print-ready design file in PSD, PNG, and other formats.
- Order products by editing professional-looking templates with the Customer’s Canvas design editor.
- Send a request for custom designing to the Printivo team.
Printivo prepared a library of templates for different styles and occasions. For example, customers can select a “Self-made” business card and edit both sides by simply changing the personal information and sending it to print.
We have integrated the Customer’s Canvas web-to-print solution into our business process, allowing our users to edit existing templates when placing orders on printed products. That allows our customers to rely on us for fast order processing
They also offer a solution for print-on-demand companies. Small print brands can utilize Printivo’s printing capabilities to sell their products online.
The results: W2P integration improved Printivo’s brand positioning and increased revenue growth
Printivo now processes up to 30% of its total incoming orders through the online editor. The Customer’s Canvas integration allowed the company to position its business as a convenient web-to-print platform, leveraging simple and effective design templates.
The Customer’s Canvas integration has positively impacted brand positioning, customer acquisition, and revenue generation. This has helped us build unique products and drive new customers and growth
