There are several challenges printers should be made aware of before they choose a web-to-print product. Not all solutions are flexible enough to cater to the unique types of ordering workflows that a given printer needs on their online storefront. Printers may also not be able to adjust their ordering workflow to achieve higher conversions if the technology they are using is too rigid. Any web-to-print product should be capable of producing outputs for several different products that are compatible with the machines in the print production process. The whole point of using a web-to-print software is to automate the workflow, but printers need to find the right solution for them.
Table of content
- Web-to-print and the workflow
- Web-to-print: a slow and steady reality
- Web-to-print evolved: the future of printing workflow
