The white paper will highlight various aspects of web-to-print technology and its function in marketing automation based on examples from real-world experiences. The aim is to educate and inform decision-makers in the marketing automation industry about the advantages of leveraging web-to-print technology for improved efficiency, cost-effectiveness, and customer satisfaction.
Table of content
- Benefits of Web-to-Print Technology for Marketing Automation Services
- Streamlining the ordering process for marketing products
- Increased efficiency and cost savings
- Improved branding consistency
- The Importance of Templates
- Creating and managing template libraries
- Setting up templates for efficient ordering
- Working with Data
- Preparing templates for data binding
- Connecting data sources
- Ensuring data accuracy in marketing materials
- User-friendly and Error-proof Ordering Workflows
- Choosing the right interface: Form-based vs. WYSIWYG
- Metrics to evaluate the efficiency of the ordering workflow
