The Rapid Evolution of Web-to-Print
The print industry is evolving at a remarkable pace, and web-to-print remains at the heart of this transformation. In a recent DPS webinar, industry experts explored how automation, e-commerce integrations, and personalization are shaping the next wave of growth.
The discussion highlighted both opportunities and challenges for providers moving online. Topics ranged from simplifying complex workflows to scaling across multiple sales channels, with a common thread: sustainable growth depends on striking the right balance between efficiency and flexibility.
Key Insights from Customer’s Canvas
In the discussion, Steven Antoni from Customer’s Canvas shared perspectives on three of the most pressing challenges print providers face today:
- Delivering a smooth and intuitive online buying experience
- Launching storefronts that can handle customizable products
- Connecting these storefronts with broader ecosystems such as ERP, MIS, CRM, and fulfillment platforms
Steven also emphasized the value of leveraging established e-commerce platforms like Shopify or WooCommerce. These platforms accelerate time-to-market and provide built-in tools for catalog management, payments, and SEO. Combined with workflow automation, they help providers streamline order preparation, reduce manual steps, and expand into new sales channels with greater confidence.
Broader Industry Trends
The webinar underscored a clear trend: more and more providers are turning to automation and system integration as the backbone of their online strategies. While every business charts its own course, the direction is unmistakable—web-to-print is becoming a critical driver of scalability and customer experience.
Watch the Full Webinar
To explore the full range of insights and perspectives, watch the recording here: