Customer's Canvas Journey at Drupa 2024: Key Takeaways and Future Directions

18 June 2024
Customer's Canvas Journey at Drupa 2024: Key Takeaways and Future Directions
Catch up on the highlights and key takeaways from our Drupa 2024 experience.

An impressive showcase

Drupa 2024 marked a monumental return for the global printing industry, coming together after an 8-year hiatus. With over 1,646 exhibitors showcasing the latest in printing technology, the event was a testament to the industry's resilience and innovation.

A dynamic start

The event began with an air of anticipation that quickly turned into a buzz of activity. Businesses from around the world converged to explore cutting-edge solutions designed to enhance their digital presence and operational efficiency. A particular focus was on the integration of AI to streamline processes and boost productivity.


Spotlight on digital transformation

One of the standout trends at Drupa 2024 was the industry's shift towards digital and automated solutions. Companies are increasingly looking for tools that provide robust online sales capabilities, AI-driven image processing, and seamless integration services. This trend underscores a significant move towards digitization, aiming to meet the evolving demands of the market.

Engaging demonstrations

Our booth was a hive of activity, drawing attention with interactive demonstrations of our web-to-print technology. Visitors were particularly interested in our Handy Editor, advanced 3D previews, and innovative web-to-pack solutions. These live demos allowed attendees to experience our technology firsthand, sparking engaging discussions and immediate feedback.


Meaningful engagement

The engagement at our booth was exceptional, with visitors from 62 countries and over 200 meaningful conversations. Attendees were eager to learn how our solutions could be integrated into their workflows, enhancing their digital offerings and operational efficiency. This high level of interest reaffirms the demand for advanced web-to-print features.

Key insights and takeaways

Drupa 2024 provided valuable insights into the future of the printing industry. The emphasis on sustainability and digital transformation was clear, with many sessions highlighting the need for environmentally friendly practices and innovative technologies. These insights will guide our future developments, ensuring we continue to meet the needs of our clients.

Community and collaboration

Being part of Drupa 2024 was a reminder of the vibrant and collaborative nature of the printing industry. The event fostered a sense of community among innovators and industry leaders, all eager to embrace change and drive forward the next generation of printing solutions.

Looking forward

Reflecting on our participation at Drupa 2024, we are inspired and motivated to continue pushing the boundaries of what is possible in web-to-print technology. The feedback and connections we gained will be pivotal in shaping our future innovations.

Looking ahead

Stay tuned as we implement these insights and continue to bring you cutting-edge solutions designed to help your business thrive.

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