Web-to-print solutions seem to have a lot of potential in the nearest future

Drupa just published their report for the printing sector and it looks surprisingly optimistic: sales are going up, print service providers look positively into the future.

2nd drupa Global Trends report

Two interesting things caught my eye in the report.

  1. The margins for print service providers are falling as printed products are becoming more and more commodity.
  2. Digital print is growing but it’s still a small percentage of sales for most printers.

That means the web-to-print technology helping companies to sell digitally printed products has great potential in the nearest future. More and more printers will consider adopting the technology to keep margins from falling and to increase volume of digital printing in their revenue.