Customer's Canvas Blog — font

In-place text editing: complex technology behind simple feature

The main goal of any good graphics editor is increasing conversion rates by leading the customer down a streamlined path to placing their final order. An important element of this is the UX and ease of editing. A convenient and intuitive interface is often an essential part of the buying process. Sometimes, even a small change in this interface reflects a lot of hard work under the hood from a team of highly skilled engineers. Today, we want to share a bit of what we’ve been working on and how a simple improvement to the interface is actually the tip of an iceberg that goes deep down into the moving parts of the editor.

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