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Case study: How Pelee Island winery transformed customer engagement with custom labels

21 March 2024
Case study: How Pelee Island winery transformed customer engagement with custom labels
Discover how a leading Canadian wine producer transformed their label design process with our innovative web-to-print solution.

Pelee Island Winery, renowned for its exquisite Canadian wines, recognized an opportunity to enhance its customer experience. The winery envisioned a platform that would allow customers to personalize wine labels directly on their existing WooCommerce-based website, offering a creative and unique touch to each bottle purchased.

Our solution, spearheaded by the Customer’s Canvas team, was tailored specifically to Pelee Island Winery’s needs. We configured the product to accommodate various label materials and sizes, creating templates for all label shapes and mockups for eleven standard wine bottle types. 

Wine label design editor
Wine label design editor

The integration of our web-to-print solution has significantly elevated the customer experience, offering an unmatched level of personalization.

We are noticing a steady stream of orders coming through the software and people really enjoying the freedom of designing their own label for any occasion
Connor Lepoidevin, an Ecommerce Coordinator at Pelee Island Winery

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