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Case Study: Using web-to-print to sell custom billboards for advertising purposes

17 August 2022
Case Study: Using web-to-print to sell custom billboards for advertising purposes
Biggie Billboards is an American company specializing in removable billboards installed on the back of trucks. They have a Shopify site that allows customers to choose a truck and design a billboard.

Biggie Billboards produces custom billboards for installation on truck tailgates. The main idea behind their model: thousands of people see the back of a truck every day, especially in traffic jams.

Billboards installed on trucks seemed like a natural fit for high-impact advertising. They were right! Biggie Billboards has been a roaring success with its unique advertising model. Their clients use the Customer’s Canvas design editor for ordering billboards online to promote their business or personal causes. 

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The Customer’s Canvas editor is what we were looking for, and Aurigma, as a web-to-print provider, was able to tailor it to our unique situation,” - says Brandy Parkerson,  the customer experience manager at Biggie Billboards. "We can get the results to our print team without the need for multiple processes in between steps".

We built an ordering workflow where the end-user selects a design and truck model, then Customer’s Canvas loads the corresponding design in the correct size. All design files are stored in Customer’s Canvas BackOffice. This convenient admin panel allows managers, designers, and other team members to store and set up product specifications.

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