Customer's Canvas Blog — e-commerce

Avoid web-to-print failure with the right path for your project

Avoid web-to-print failure with the right path for your project

In this blog post we'll take a look at the different paths a business can take to implement a web-to-print integration so you will have a better understanding of what works best for your company.

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A better Customer's Canvas: Summer 2021

A better Customer's Canvas: Summer 2021

This year, we released a completely overhauled Customer’s Canvas, Version 6.0. This was a major step in the evolution of our web-to-print software. True cloud architecture, a new admin panel, and extensive text-editing capabilities are just a few of the significant updates included in the new version. Even now, we are still working on further upgrades so that your experience with Customer’s Canvas is always improving from great to amazing. We invite you to check out the latest updates described below.

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Demo storefront on Shopify: Put yourself in your customers’ shoes

Demo storefront on Shopify: Put yourself in your customers’ shoes

Imagining how your customers will feel as they click through the order process in your storefront can provide valuable insight, but it’s not nearly as immersive as doing it yourself. You should always experience the order process in the shoes of your shoppers before opening it up to them. We’ve launched a demo storefront on Shopify so we can give you the chance to take on the role of a print customer moving through each step: selecting a product, personalizing it, and finally clicking the buy button.

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Choosing the right e-commerce platform for web-to-print

Choosing the right e-commerce platform for web-to-print

E-commerce continues to boom worldwide, spurred on by the pandemic. According to Statista, 75% of people shop online at least once a month. The rapid rise of e-commerce is driving consumer demand for online and personalized purchases. Even when things return to normal, there is no indication that this trend will flatten. These circumstances, together with growing competition, are prompting many printers to join the party and start selling online. This is no easy task, however, especially if one wants to sell personalized printed and promotional products. In this blog post, we will define the initial steps that one should take to choose the right e-commerce platform.

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Enabling online product personalization for Shopify storefronts: challenges and opportunities

Enabling online product personalization for Shopify storefronts: challenges and opportunities

E-commerce is playing a larger role than ever in the business strategies of printers large and small. This isn’t much of a surprise considering all the benefits that the online sales channel has to offer. Online storefronts help businesses reach a broader audience and save time and labor when processing orders. Although these pros are clear, there is a long journey from the idea of starting an online print shop to actually receiving orders.

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